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PojuPoju was honoured to receive an invitation to participate in Food Show South Africa 2026, one of the country’s important food-industry exhibitions.
The second edition of the show took place from 22 to 24 July 2026 in Hall 1 at the Gallagher Convention Centre in Midrand, Johannesburg. The event brought together food producers, retailers, distributors, chefs, hospitality professionals, packaging specialists and other industry stakeholders.
PojuPoju was allocated Stall G-11, giving the brand an opportunity to introduce its colourful range of fruit and vegetable purées within a professional food-industry environment.
For a growing South African brand committed to making convenient food options available to families, the invitation represented an important milestone in the PojuPoju journey.
Being invited to Food Show South Africa was about more than displaying products on a stand. It represented an opportunity for PojuPoju to step into a wider conversation about food innovation, processing, packaging, retail distribution and the future of the African food industry.
The exhibition was co-located with the Food Pack & Process Expo, creating a platform that covered the broader value chain, from food production and processed products to packaging materials and food-processing technology.
This environment was particularly relevant to PojuPoju as the company continues developing a brand that must meet the practical needs of parents while also preparing for wider retail and distribution opportunities.
At the heart of PojuPoju is a simple promise:
Pure Goodness, Every Time.
The brand’s range includes convenient 125 g purée pouches in different fruit and vegetable combinations, including:
The colourful range allows families to explore different flavour combinations while enjoying the convenience of portable, resealable packaging.
Food Show South Africa provided an appropriate setting for PojuPoju to introduce this growing product range to a broader professional audience and demonstrate how a locally developed brand can respond creatively to the everyday needs of modern families.
The official event programme positioned Food Show South Africa as a meeting point for producers, distributors, retailers, hospitality professionals and food-industry experts seeking new products and commercial relationships.
For PojuPoju, access to such a platform creates valuable possibilities for:
These connections are essential as PojuPoju works towards becoming a recognised and trusted name in the children’s food category.
PojuPoju’s invitation to the exhibition also highlighted the role that emerging South African food brands can play in a changing industry.
Local enterprises are not only producing products for their immediate communities. They are increasingly developing brands, packaging systems and distribution models capable of competing in formal retail markets.
PojuPoju represents this movement. The brand combines an understanding of South African families with a clear ambition to grow into wider markets.
Participation in industry platforms such as Food Show South Africa helps strengthen that ambition by placing the brand alongside established manufacturers, packaging companies, buyers and commercial decision-makers.
Packaging plays an important role in how families experience a food product. It must be convenient, recognisable and suitable for the lifestyle of the intended customer.
PojuPoju’s pouches have been designed with busy family routines in mind. Their portable format makes them suitable for carrying in a nappy bag, lunch bag or travel bag.
The presence of food-packaging and processing specialists at the exhibition made it possible for participating brands to observe new materials, technologies and packaging approaches. The show covered fresh and processed foods, ingredients, beverages, packaging and food-technology solutions.
For PojuPoju, remaining informed about such developments will be important as the company expands production, strengthens quality management and prepares for future growth.
A strong food brand is built through more than a single product. It requires consistency, visibility, trust and a genuine connection with customers.
PojuPoju continues to build that connection through:
The Food Show invitation added another meaningful chapter to that journey.
PojuPoju’s presence at Stall G-11 placed the brand within an environment created for food-sector growth, collaboration and commercial development.
While one exhibition does not define the future of a business, it can create new conversations and open doors that were previously out of reach. For PojuPoju, the invitation signalled that the brand is progressing from a promising local product towards a business with broader market potential.
It was a proud opportunity to present a South African brand, share the PojuPoju story and demonstrate the possibilities that emerge when local ideas are supported by creativity, persistence and professional development.
PojuPoju extends its appreciation to the organisers of Food Show South Africa 2026 for the invitation and opportunity to be associated with the event.
We also thank the parents, caregivers, customers, partners and supporters who continue to believe in the brand.
Every order, recommendation, market visit and shared social-media post contributes to the growth of PojuPoju.
This journey is only beginning.
From little tummies to bigger opportunities — PojuPoju is growing, one pouch at a time.
Follow the PojuPoju journey for new flavours, special offers, community-market appearances and future exhibitions.
WhatsApp: 071 899 3877
Website: www.pojupoju.com
